Decline in product prices and under the dual pressures of excess supply, China LED lighting industry is facing a new round of strong reshuffle. As a barometer of the development of LED industry, the Guangzhou International Lighting Exhibition data show, and the show continues to grow contrast, as of the end of April 2013, in 2013 more than 2,400 exhibitors show, compared to the previous 10% reduction , but the choice of corporate brand exhibition area has increased by 15%, indicating that the industry brand concentration further improved.
"This year will be the enterprise survival and development of LED lighting crucial year." Insiders pointed out that the delay in the civilian market opened, after the LED business income more dependent on government projects, but government orders concentrated in the hands of listed companies, as This, many LED companies began to seek a breakthrough self-built channels.
Collective performance of listed companies fell last year
Although the industry has a bright future, but recent major LED listed companies to publish annual reports of 2012 and the results of Letters show that last year the general downturn in business performance. Such as in the industrial chain upstream LED chip, wafer enterprises, HC SemiTek (300,323), Silan (600,460), dry according to optical (300,102), BDO Runda (002005) 2012 net profit fell 29.93%, 40.11%, 39.02%, 57.14%.
LED crystal materials provider Fu Jing Technology (002,222) net profit fell 36.50%; LED power companies MOSO (002,660) net profit fell 11.55%; LED light-emitting materials companies Keheng shares (300,340) fell by 80.62%; LED packaging companies rectangular illumination (300,301), Lehman photoelectric (300162), Hongli Opto-electronic (300,219), the country star power (002,449) net profit fell 27.45%, 31.59%, 35.27%, 67.36%.
"Upstream capacity squeeze serious delay did not open the downstream market, fierce competition among enterprises." Ruifeng power chairman Gong Weibin said that due to the lack of a unified industry standard LED lead to barriers to entry are low, and high levels of government subsidies, preferential tax policy is attracting a lot of money into, and even many companies do not have the relevant technology, leading industry overcapacity serious problem.
Reliance on government project is not long-term strategy
February 17 this year, the National Development and Reform Commission, Ministry of Science and other six ministries jointly issued "semiconductor lighting energy industry planning," planning explicitly requested in 2015 the output value of nearly 450 billion yuan of domestic LED in commercial lighting, industrial lighting, and government offices, public lighting, etc. areas, focusing on LED downlights, spotlights and other indoor lighting products and systems demonstration application and promotion.
"Whether commercial lighting, industrial lighting, or government offices, public lighting, most of them are government projects, these orders come unstable in the long term, not long-term LED lighting companies can rely on." Gong Weibin said so.
And the reporter noted, the Guangdong Provincial Science and Technology Department announced the tender results show that successful enterprises are mostly listed companies, such as handling the optical one quarter would have won the bid, Guangzhou, Qingyuan and other street reconstruction projects, Honglitronic also successful landing Zhuhai improvement projects. Small companies is difficult to learn a piece.
Guangzhou International Lighting Exhibition founder of Pan Wenbo analysis, said: "As the majority of street promotion using EMC (Energy Management Contract) model, which requires companies to advance funds, listed companies therefore benefit more."
Channels for enterprises to expand electricity providers to seek a breakthrough
Industry forecasts, LED industry structural overcapacity situation in 2013 will continue. It is understood that, in order to accelerate the open civilian market, the strength of the LED business since last year, have self-built channels, the LED lights sold the hands of consumers. Among them, the electricity supplier because of its mode of newer, relatively low initial investment cost and other advantages of LED enterprises greatly welcomed.
Shenzhen Chau Ming Technology January 4 this year, officially stationed Lynx, monthly sales reached 70,000 yuan, 90,000 yuan in sales the following month, to the March to achieve explosive growth, reaching 20 million. The company's brand director Mei Zhimin said that the current LED market is actually a small niche market, some high-intellectuals than ordinary consumers are more likely to accept LED lighting products. "To this end, we not only store the Lynx added a lot of educational interactive video, while also strengthening the microblogging, letters and other new media applications, with people in a manner acceptable to promote LED products."
Compared to traditional offline channels, electricity provider channel more money in the promotion directly. "In contrast, the majority of electronic business model not only for the high intellectual acceptance, eliminating the cost of shop, but also the cost of eliminating a large number of channels, the terminal price can be lower." Mei Zhimin said adequate flow through the line to breast-feeding line channels, and gradually expand the civilian market.
Part of the LED case of last year's performance of listed companies
Net profit (million) year on year
HC SemiTek 8733.86 -29.93%
Silan 1827.30 -88.07
Dry according to optical 10843.94 -39.02%
BDO Runda 16812.55 -57.14%
Fu Jing Technology 4070.97 -36.50%
Moso Power Supply 4751.61 -11.55%
Shares 3636.93 -80.62% Keheng
Rectangular illumination 4776.48 -27.45%
Lehman photoelectric 2264.91 -31.59%
Honglitronic 4727.07 -35.27%
Country Star Power 3933.28 -67.36% |
